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Customer service

Calm reply to a customer complaint

Write a professional, empathetic response that resolves the complaint without over-promising.

The prompt

Write a reply to this customer complaint.

Complaint: [paste the message]
What actually happened (internal facts): [your side]
What we can offer: [refund, replacement, discount, nothing]
Channel: [email / WhatsApp / public review reply]
Brand tone: [e.g. warm and plain-spoken]

Requirements: acknowledge the specific problem, take responsibility for what was our fault without admitting fault for what wasn't, explain the next step clearly with a timeframe, and keep it under 150 words. If it is a public review reply, do not include private order details.

How to use this prompt

  1. Select Copy prompt.
  2. Paste it into your AI assistant (ChatGPT, Claude, Gemini, Copilot or similar).
  3. Replace every part in [square brackets] with your own details before sending.
  4. Review the answer and ask for changes — the first reply is a draft.

Tip: Always add the internal facts so the reply is accurate. Never let the AI promise something you cannot deliver.

Example output (excerpt)

An illustrative excerpt written by our editors to show the expected shape of a good answer. Your results will differ.

Hi Ama, thank you for letting us know, and I'm sorry your order arrived two days late — that's not the experience we want for you. The delay happened at our warehouse, not with the courier…

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How to use it

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