Zapier
by Zapier
Automate work across thousands of apps, with AI steps.
Overview
Zapier connects web apps so that an event in one app triggers actions in others. It now includes AI features for building workflows and AI steps inside them.
What it does
Zapier runs automated workflows (Zaps), for example adding new form responses to a spreadsheet and sending a Slack message. AI features let you describe a workflow in plain English and add AI steps that summarise or classify data.
Main features
- Connections to thousands of apps
- Multi-step workflows
- AI workflow builder
- AI steps inside workflows
- Tables and forms
Pricing
Free plan with limited tasks and simple workflows. Paid plans add multi-step workflows, more tasks and premium apps.
Prices vary by country, currency and billing period and change often, so we don't quote figures. See current prices on the official pricing page.
Strengths and limitations
Our view — editorial assessment, not a claim by the developer.
Advantages
- Huge app library
- No coding needed
- Reliable for business workflows
Limitations
- Costs grow with task volume
- Complex logic can get messy
- Free plan is limited
Best for
- Small business owners
- Operations and marketing teams
- Non-technical automators
Alternatives to Zapier
Make
Celonis
Visual automation platform for complex workflows.
- Visual scenario builder
- Routers, filters and iterators
- Connections to many apps and AI models
Microsoft Copilot
Microsoft
Microsoft's AI assistant across Windows, Edge and Microsoft 365.
- Chat with web-sourced answers
- Copilot in Word, Excel, PowerPoint and Outlook (eligible plans)
- Meeting summaries in Teams (business plans)
Notion AI
Notion Labs
AI built into Notion's notes, docs and wikis.
- Writing and editing inside pages
- Q&A across your workspace
- Database autofill
Zapier FAQs
Do I need to code to use Zapier?
No. Workflows are built with a visual editor or by describing them in plain English.
Is Zapier free?
Yes, with a limited free plan.
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