Two-week social media content calendar
A balanced posting plan with ideas, formats and captions.
Create a 2-week social media content calendar. Business/creator: [what you do] Platforms: [e.g. Instagram, TikTok, LinkedIn, X] Audience: [who] Goal: [e.g. more enquiries, followers, sales] Posting frequency: [per week] Present as a table: date, platform, format (carousel, short video, story, text), post idea, caption draft, and call to action. Mix educational, behind-the-scenes, social proof (only real), and promotional posts in roughly a 4:2:2:2 ratio.
How to use it
Replace any social proof with real customer feedback (with permission).