Jasper
by Jasper AI
AI content platform for marketing teams.
Overview
Jasper is an AI writing platform built for marketing teams. It focuses on keeping content on-brand, with brand voice settings, campaign workflows and templates for common marketing formats.
What it does
Jasper drafts blog posts, ads, emails, landing pages and social posts, applies a saved brand voice and style guide, and helps teams repurpose one piece of content into many formats.
Main features
- Brand voice and style guide
- Marketing templates and workflows
- Campaign content generation
- Image generation
- Team collaboration
Pricing
Paid plans for individuals and teams, with a free trial. Business plans are priced on request.
Prices vary by country, currency and billing period and change often, so we don't quote figures. See current prices on the official pricing page.
Strengths and limitations
Our view — editorial assessment, not a claim by the developer.
Advantages
- Built around marketing workflows
- Brand voice keeps output consistent
- Team features for agencies
Limitations
- No permanent free plan
- More than most individuals need
- General assistants can do many of the same tasks
Best for
- Marketing teams
- Agencies managing several brands
- High-volume content production
Alternatives to Jasper
ChatGPT
OpenAI
General-purpose AI assistant for writing, analysis, images and conversation.
- Chat with text and voice
- File and image uploads for analysis
- Web search with linked sources
Claude
Anthropic
AI assistant known for long documents, careful writing and coding help.
- Analysis of long PDFs and documents
- Projects for organising files and instructions
- Artifacts for documents, code and interactive pages
Canva
Canva
Online design platform with AI features for graphics, slides and video.
- AI image generation
- Background remover
- Resize designs for different formats
Jasper FAQs
Does Jasper have a free plan?
Jasper offers a free trial rather than a permanent free plan. See the pricing page for current terms.
Who is Jasper for?
Mainly marketing teams and agencies that need on-brand content at scale.