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Adobe Firefly

by Adobe

Adobe's generative AI for images, effects and video, built into Creative Cloud.

Free plan

Overview

Firefly is Adobe's family of generative AI models and its web app. It powers features such as Generative Fill in Photoshop, and Adobe positions it as designed for commercial use.

What it does

Firefly generates images from text, extends and edits photos, creates text effects, and generates short video clips. The same technology appears inside Photoshop, Illustrator, Express and other Adobe apps.

Main features

  • Text-to-image
  • Generative Fill and Expand in Photoshop
  • Text effects
  • Video generation
  • Content Credentials labels on generated content

Pricing

Free use with a limited number of monthly generative credits. Firefly plans and Creative Cloud subscriptions include more credits.

Prices vary by country, currency and billing period and change often, so we don't quote figures. See current prices on the official pricing page.

Strengths and limitations

Our view — editorial assessment, not a claim by the developer.

Advantages

  • Integrated with industry-standard design apps
  • Adobe states its models are trained on licensed and public-domain content
  • Good editing controls

Limitations

  • Generative credits run out on heavy use
  • Best experience needs Creative Cloud
  • Less stylised than some competitors

Best for

  • Photoshop users
  • Brand and marketing teams
  • Commercial design work

Alternatives to Adobe Firefly

Adobe Firefly FAQs

Is Adobe Firefly free?

You can use it free with a limited number of monthly generative credits. Paid plans add more.

Can I use Firefly images commercially?

Adobe designs Firefly for commercial use, but read the current terms for your plan and region.

Learn more